Since the album reached me during the last years of my life as a student, just getting out of a deep, close to depressive phase, the album also felt like one gigantic catharsis, because Florence Welch is so loud and that’s such an amazing thing to just stand there and shout every feeling from the rooftops.
However, with her second album „Ceremonies“, I lost her a little. The high production values and the big dramatic arches verged on decadence. It felt like a menu that serves only the richest chocolate cake. It was too much and the accents of her first album got lost in the grandeur of it all.
Now, with her fourth album „High as Hope“, I feel the joy, drama and big moods of Florence Welch are back in my life and what a rich life that is.
I am not aware of most music videos because music television is basically dead and done but my gosh, that’s a fantastic music video.
What I always loved about Florence is her punk infused balance of emotion over beauty. Sometimes, her voice breaks or she gets too loud to sound pretty but that’s just it: it’s not about perfection and smoothness, it’s about that slightly burned note of caramel, that bitter taste of coffee, that off-key note full of feelings.
I also feel like music like Florence’s is such a beautiful thing because she really never shies away from pathos. Loyal readers of my blog know that I – a gigantic fan of classic rock and pretty much all of the 80s pop catalog – have a soft, squishy spot for pathos. Freddy Mercury wasn’t the star he was because he was moderate and cool. He was a star because he gave it all, like a theater actor dressed up colorful enough and talking loud enough that even the last row could feel what he felt. Florence’s music is just like that. It’s such a strong, intense, emotional thing that it can really grip you, no matter where you are, no matter how far away.
Personally, I love this side of her and I am very glad that Florence went back to less pizzazz in the production and more Feels in the whole album. It’s a beautiful album, an honest album, a great pick-me-up.
I love everyone who emulates Kate Bush during her “Babooshka”-era, so thank you very much, Florence. Also: that’s a banging choreography. It’s so unnerving, I love it!